Survival Selling Even In the Toughest Times


In this book, Mike Blinder reviews the fundamentals of sales and shows how essential a B2B (back-to-basics) approach is to B2B (business-to-business) sales, even in a down economy … especially in a down economy. He gives back to the sales community by sharing over two decades of experience and expertise in the “oldest noble profession.”

in print and Kindle

in Print and Nook


Table of Contents:
(1) It’s a Numbers Game (PDF preview)
(2) Establishing Rapport
(3) The ABC of Diagnosis
(4) The Great Dilemma:
One Meeting or Two?
(5) The Pitcher Takes the Mound
(6) Openings: The Chapter You Won’t Need
(7) Being the Best! (PDF preview)
(8) Some Final Words
Appendix A: All the Quotes
Appendix B: Suggested Reading